Why is Color Printing so relevant?

It transforms documents that people find difficult to read into enjoyable pieces that are easy to follow, and presents clear concepts, ideas and indicates steps to follow.

Color Printing Products: (Click on the product image below to view more information)

Business Cards	Envelopes	Letterhead	Stationery Packages
Catalogs	Brochures	Manuals	Banners and Signs
Direct Mail	Full Color Flyers	Calendars	Promotional Items

Is Color Printing Widely Used today?

Text books for class use color printing to capture and hold your attention. Even 500-page books teaching the most abstract concepts in our world has turned to color printing. The reason is that color helps understand. Sure! The book costs a little bit more! But what you get out of it when you read it is much more valuable that the extra cost. Your customers will feel in the same way if you do the right thing.

Even among color printed pieces and decors, the reaction of the public in different places can be different. Jean-Charles Chebat and Maureen Morrin explored the effect of mall décor on the consumer perception of quality in a paper they published a couple of years ago*. What they found was that for English speakers, product quality grew with cool color décor, while French speakers found that warm color décor was perceived as of higer quality. This same type of experience occurs when comparing the perceived quality behind color printing.

Is Color Printing more expensive than black and white?

Not to the degree that it used to be. Digital color printing permit taking full advantage of color printing at very reduced prices.