Color Printed Catalogs – Are they Right for Your Business?
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Catalogs and Commercial Catalogs create better business |
Catalog printing seems to have taken a backseat to the emergence of ecommerce platforms online, but many businesses still swear by the traditional color printed catalogs to mail to their customers.
What many businesses don’t realize is that color catalogs have many more uses than just as a marketing piece to highlight products.
While it is true that product catalogs are still the most prevalent mailing, smart companies who use printed catalogs to market other services have an even better chance of attracting prospects.
"Smart companies use printed catalogs to market other services have an even better chance of attracting prospects"
Often called booklets, a commercial catalog can be used to illustrate services, tell customers about the company, and market upcoming promotions and much more. Each catalog page can be used for a very specific purpose.
For example, a medical facility can use a color print catalog to offer information about the variety of services available to its patients. Each catalog page could represent a different service offered – one for pediatric care, disease prevention, health information, helpful tips and more. Why stop with simply using a color catalog just to sell products when the opportunities are endless?
The many reasons to use color catalog services for business marketing
Determine the use of color catalogs for your company. Would you like to:
- Make more sales? Color catalog sales in the U.S. alone are close to $100 billion every year, with 2/3 of all consumers claiming to have purchased something either on a digital catalog or through a mail-order catalog.
- One-up the competition? Catalog products are easier for indecisive people to buy from because they can think about their purchase for a few days.
- Be Used in Conjunction with a Digital Catalog? Ecommerce sites are becoming highly popular, yet many businesses realize the need for traditional color catalogs that will lead customers to the web catalog.
- Maximize profits? A few of the color printing companies these days are hurting economically, but those who are successful know that offering low prices with high quality catalog paper and catalog design services will keep business booming.
- Test the water? Certain products may sell better in specific markets, therefore color catalogs provide a superb opportunity to find out if the product will sell. You could even put specific products in different markets to “test” the waters and see how popular they will be. Best seller, or dud? High selling products can be used in future color catalog printing.
Whether you know them as custom color catalogs or color booklets, these multi-page color printed and bound copies can benefit your business twofold… first as a pragmatic way to attract new prospects and reach your existing customers; and secondly as a professional and inexpensive catalog marketing tool.
Catalogs? Why are they to be used?
1 - Attract new prospects and existing customers
2 - Use them as professional and inexpensive marketing tool.
Once you have made the resolution to present a more powerful side of your business, you will need to decide on the best elements and colors that best represent your company.
At Color Copies USA we have extensive experience in providing effective advice to our customers. Our professional graphic designers will work step by step with you to create the perfect card for you
Since 1972 we've helped companies prosper and find new opportunities for growth.
Visit www.colorprinting.colorcopiesusa.com to learn more about color envelope printing for businesses, special events, announcements and more.
To find out more about different ways in which to set up the letterhead for your business:
- Give us a call at 1-877-421-0668 or
- Send us an email to mycopies@colorcopiesusa.com or
- Fill in the "I want to know more" form
