Using Professional Letterhead for Personalized Correspondence

Before the digital era of email and social networking correspondence, businesses only relied on snail mail as a means of communication to maintain customer and vendor relationships.  In fact, many businesses wouldn’t dream of sending out any important document without putting it on a professionally color printed letterhead.  These days, however, many businesses try to save time and paper with impersonal emails as a substitute to the traditional printed letterheads.

So, why should you care about color printed letterhead anyway?
Can you imagine getting a letter in the mail from a doctor’s office, lawyer or accounting firm that is on a blank piece of paper?  Handwritten?  Coming from a doctor or an attorney, you would likely have a hard time reading it.  Color custom letterhead creates a sense of importance and seriousness. 
It looks credible, professional and important. 

Without color letterhead, the business correspondence might appear to be that of a fly-by night company.  Color letterhead printing puts your company at a higher standard.

Printed letterheads also give the reader a sense of urgency. Why?
Even as an office memo, the color print letterhead commands attention more so than an impersonal email.  The formality is a great way to earn respect.

Do you need corporate letterhead printing for marketing? 

Letterhead as a marketing tool:
Another way that letterhead can be used to add professionalism to a company is when custom color printing is done with the letterhead as a promotional tool. 

A corporation planning a special marketing campaign – like a car dealership, for example – would have special promotional letterhead printing to accompany the mailing to be done to a select group of prospects or past customers. 

The opportunities are vast for color letterhead printing to be advantageous over the old junk mailer style publications. Even adding a color logo to the envelope will add mystery to a marketing campaign, since the color envelope then becomes a marketing piece in and of itself.

Color printed letterheads also work well on long advertising pieces over the short copy pieces because they add legitimacy to the corporate occasion. 

So you see, color letterhead printing is not just for law firms.  They are an important staple in the supply closet of any successful business owner.  Make it an investment in your image and appearance to order real color letterhead, rather than computer-generated letterhead.  Nothing looks as crisp and as sharp as the corporate logo on REAL professional letterhead.

Once you have made the resolution to present a more powerful side of your business, you will need to decide on the best elements and colors that best represent your company. At Color Copies USA we have extensive experience in providing effective advice to our customers. Since 1972 we've helped companies prosper and find new opportunities for growth.

To find out more about different ways in which to set up the letterhead for your business:

• Give us a call at 1-877-421-0668 or
• Send us an email to mycopies@colorcopiesusa.com or
• Fill in the "I want to know more" form